Speedway Motorsports, Inc. Press
Conference Transcript
A press conference was held on Friday at Infineon Raceway, which is
hosting the FRAM Autolite NHRA Nationals this weekend. The press conference
was held to discuss the increased involvement in the NHRA POWERade Drag
Racing Series by Speedway Motorsports Inc., as well as the inaugural NHRA
national event at zMAX Dragway @ Concord at Lowe's Motor Speedway in
Charlotte, Sept. 11-14.
Members of the panel were:
Marcus Smith: Chief Operating Officer and President of SMI, President
and General Manager of Lowe's Motor Speedway.
Steve Page: President and General Manager of Infineon Raceway.
John Force: Driver of the Castrol GTX High Mileage Ford Mustang Funny
Car.
SMI has enhanced its investment in NHRA with the addition of zMAX Dragway @
Concord. Talk about your inaugural event and what you have planned.
MS: I don't feel right about going before the king of drag racing (John
Force), it doesn't seem right. We're looking forward to having John Force
there and the rest of the NHRA, Sept. 11-14, and we've got a really
monumental facility ready to go for everybody here and all the drag racing
fans around the world. It's going to be fantastic and the John Force
grandstand is filling up quick, so all your friends need to call
1-800-455-FANS to get their seats.
Can you talk about what makes your drag strip unique?
MS: Well, we have just a great team that shows up every day at Lowe's Motor
Speedway, about 130 people who work hard to make it the most fan-friendly
place on earth, next to Infineon Raceway, of course. I really feel like when
I'm here in Sonoma that it feels like Southern hospitality, it feels like
home, people are so nice and we love coming out here. We've got some
extra-special things ready to go for people: 30,000 seats, tons of paved
parking areas in the pits, four concrete lanes at zMAX Dragway and one of
the longest run-off areas in the sport, and we're really excited to have
John and all his friends there come race with us.
John, talk about the new Dragway and what you're expecting.
JF: Well, Bruton Smith and his family, with his son coming along, they're
paving the way for a lot of good things. I go back to when we bulldozed
Bristol and they made all the changes at Bristol, and Las Vegas, I still
have the chrome shovel that Bruton gave me. To see the investments and the
millions they're investing, like they have here at Infineon, a multi-purpose
park they give the fans a place to go and media a great way to enjoy NHRA
drag racing. At the end of the day, they're investing in NHRA drag racing,
and that's the key. If we're ever going to catch NASCAR, we need these types
of facilities to grow our sport like this that are fan friendly, they can
eat and have good seats, have elevators for old guys like me. I'm excited
about it, to have Bruton's group keep investing and investing. I went down
to Charlotte and the tracks that he builds just get better and better, and
this place is state of the art. And, this place they put right in the heart
of NASCAR country. The NASCAR fans come over, so I think it's a win, win
situation. I see a four-lane highway, Bruton just couldn't get enough, and I
know some racers question two race tracks, but if you go back 30 or 40 years
ago, someone had that concept before, but somehow it faded out, and I'm glad
they brought it back. If you have a bad situation, it may not be the track
you ran the round before, but at least there will be another track to race
on, and what we need to do is produce TV and oil downs kill us.
MS: I heard earlier today that in Rockford, Ill., where I was born and my
dad spent about 10 years of his life, there was a four-lane dragway there,
and I think that's where he got the idea.
JF: What is really cool is to see a stadium going up, and it's really
beautiful, it's really nice and it's got everything you need, grandstands,
plenty of shut-off area. Just like this place here. Infineon is my place
like I own it. We've got plenty of room to grow, and, you know, NHRA is
addressing the issues of 1,000-foot for pro cars for now, but when you know
you've got room to grow, that makes a lot of things possible and you know
you've got hope for the future. All my buddies in NASCAR are down there, and
I know the money lays around in those areas, but at the end of the day I
think it's going to be neat. Another thing, Rockingham, which was north or
south, I don't remember which, we used to pack it in there, and it's a huge
marketplace. Nothing gets bigger than Charlotte. The real cool thing that
really turned me on… When I went to Charlotte for the NASCAR race, what was
really neat is it was so busy that day and I thought, 'I'm going to take a
break and get away from the people, and go downtown and get me a steak.' I
went downtown and the whole town was on fire and the city opens its arms to
NASCAR. I went right down where they were at, and I loved it. There's a big
opportunity and that will only grow the sport of NHRA drag racing.
NHRA has enjoyed an incredible amount of growth over the last few years, and
Infineon Raceway has enjoyed a lot of that growth. Steve, can you talk about
that growth?
SP: When you look at the economic backdrop and the fact that we're adding
seats because we're selling out of reserved seats. As John has been saying
nice things about us, I want to say something nice about him. One of the
things that helps this sport develop a loyal following is the racers and
their understanding of how important it is to interact with the fans and do
publicity events and meet fans and do charity events, like the Eric Medlen
Nitro Night. The racers understand how important it is to have that
interaction with the fans. I think that has a lot to do with how successful
we are.
Marcus, you mentioned the John Force Grandstand in Concord. Did John buy
that grandstand?
MS: He had to have a place for all of his friends. John Force is drag
racing. He is the king of drag racing and we had to have a special place to
honor him. So, we've got, right at the starting area, the prime grandstand
at zMAX Dragway is the John Force Grandstand.
JF: I saw the sign for it when they sent it to me, and I wanted to make sure
my picture was perfect, and there was no picture. So, I called up Bruton and
I said 'Where's my picture? Earnhardt got his picture in Vegas on the wall.'
He said, 'He's a lot cuter than you, and we don't want to scare anyone away,
so we figured the name would be good enough.'
Marcus, there has been talk for a long time about SMI purchasing the NHRA.
Where does that stand now?
MS: We have had an interest for some time in making an acquisition, but
right now the front burner is zMAX Dragway and what we're doing there. We
want to grow the sport, make it better and really put a lot back into it
because the fans deserve it and the sport deserves it. If the time arrives,
we never say never, but for now we're focused on zMAX Dragway.
What is the status of the track now in terms of your progress?
MS: We started in February with construction, that's when we broke ground,
and we'll be ready to go in about three weeks. We've got all four lanes
paved, and we've got some furniture to move in, and we're ready to go. We're
actually going to have a special Open House event for our neighboring fans
around the Speedway and invite some folks in a few weeks. It's going to be a
fun event to give the fans a chance to go and see the Dragway before we open
it up for the big event, Sept. 11-14.
JF: Just for the record, I talked to some of the contractors and I thought
'How is this going to happen?' And, one of the contactors said, 'Bruton and
his son, Marcus, they're sparing no expense, they were going to deliver this
race track for the NHRA.' I'm excited because this is a new ballpark in a
huge, new market to go play. We took our Old Spice hot rod there for the
Coke 600 earlier this year, and Mike Neff did a big old burnout in the Old
Spice car and those NASCAR guys were lined up. They loved it, and the fans
loved it. We wanted to give them a little taste of what we do. If you get a
chance, look at the pictures because they've really outdone themselves on
this track.
MS: The NHRA has just the greatest fans and the greatest drivers. You guys
do the best job of being fan friendly and that's what it's all about.
Everything we do at all of our speedways is about the fans first. That's why
we're spending $60 million in Concord to make the best Dragway we can.
With the declining state of so many of the drag strips around the country,
is there any interest in purchasing those tracks and renovating them to the
level of this facility?
MS: I hadn't thought about that. It's a good idea. We like the speedways
where we're at, but we're always interested in opportunities, so never say
never. Right now we're completing zMAX Dragway, and making things better in
New Hampshire and we've got another acquisition to close in Kentucky.
With a four-lane track like the one at zMAX Dragway, would that have helped
with an oildown situation like we had tonight?
JF: You have to give it to the NHRA guys because they were going back and
fourth, and working hard to fix the situation. The hard part with the
four-lane is they have to be prepped, maybe you run the pro guys on one side
and the other guys on the other, but if you got into a situation where water
happened to come up in the track, but with this track, it's elevated, so the
water will run off this racetrack. The problems we've had at other tracks,
we won't have here. We've evolved these tracks and we've seen all the
mistakes made in the past. Without a doubt, you're going to have racers that
argue that 'I like that lane, but you're going to make me go in that lane.'
But, at least you have a lane where the race can go off. So, if there is a
catastrophic oildown, you salvage TV and we all grow, that's the key to
this.
MS: We think it can help keep the show moving, there's not doubt to that.
Maybe you put the Pro Stock guys in one pair of lanes where they have
different rack prep needs, and you put the other guys, or you put nitro guys
in the other pair of lanes, there's a good opportunity to keep the show
moving.

NHRA SHORTENS RACE
DISTANCE FOR TOP FUEL AND FUNNY CAR CLASSES TO 1,000 FEET
AS INTERIM SAFETY STEP WHILE KALITTA ACCIDENT INVESTIGATION CONTINUES
GLENDORA, Calif. (July
2, 2008) -- As the investigation continues into the tragic accident that
took the life of driver Scott Kalitta, NHRA announced today that beginning
at the Mopar Mile High Nationals in Denver, Colorado, both the Top Fuel and
Funny Car classes will race to 1,000 feet instead of the traditional 1,320
feet or one-quarter mile. This is an interim step that is being taken while
NHRA continues to analyze and determine whether changes should be made to
build upon the sport's long standing safety record, given the inherent risks
and ever-present dangers associated with the sport.
This interim change was made by NHRA in collaboration with professional race
teams. NHRA believes that racing the Top Fuel and Funny Car classes to 1,000
feet will allow NHRA and the racing community time to evaluate, analyze and
implement potential changes based on the safety initiatives outlined last
week.
With the change, fans will still be able to enjoy the sights, sounds and
thrill of NHRA nitro racing with speeds around 300 mph and quick elapsed
times to 1,000 feet.
Over the years, NHRA has implemented many initiatives to enhance safety
including measures to limit speeds from increasing, personal protective
gear, vehicle improvements, and track enhancements such as sand traps, catch
nets and concrete barriers the entire length of the drag strip.
In the wake of the tragic series of events that took Kalitta’s life, the
following technical issues are currently under investigation: 1) what might
be done to reduce engine failures; 2) parachute mounting techniques and
materials as well as identifying a parachute material that could be more
fire resistant; 3) exploring whether there is a way to increase brake
efficiency when cars lose downforce due to the loss of the body; 4)
analyzing additional methods that might be developed at the top end of the
race track to help arrest runaway vehicles; 5) considering whether current
speeds should be further limited or reduced to potentially improve safety.
“The board members of the Professional Racers Owners Organization (PRO)
wholeheartedly and unanimously support this decision,” said its president
Kenny Bernstein. “We want to thank NHRA for listening to our input and
suggestions to incorporate these changes. It is not lost on any of us that
this constitutes a change in our history of running a quarter-mile, but it’s
the most immediate adjustment we can make in the interest of safety which is
foremost on everyone’s mind. This may be a temporary change and we recognize
it is not the total answer. We will continue to work hand in hand with NHRA
to evaluate other methods of making Top Fuel and Funny Car competition safer
so that we might return to our quarter-mile racing standard. We also want to
thank Connie Kalitta for his invaluable input. He has been a rock through
these difficult times.”

ASHLEY FORCE AND TONY SCHUMACHER
NOMINATED FOR 2008 ESPY AWARDS
GLENDORA, Calif. (July
2, 2008) -- Second-year Funny Car phenom Ashley Force has been nominated for
the ESPY Hummer Like Nothing Else Award and five-time NHRA POWERade Series
Top Fuel world champion Tony Schumacher was nominated for the ESPY Best
Driver Award, it was announced this week by ESPN.
The ESPY Awards, for Excellence in Sports Performance Yearly, was created by
ESPN in 1993. Sports fans can vote for Force, Schumacher and other sports
heroes in each category via an online poll at:
http://promo.espn.go.com/espn/specialsection/espys2008/
Force, 25, who won the 2007 NHRA Auto Club Road to the Future Award as
NHRA’s best performing rookie for the year and was voted “Hottest Athlete”
in a nationwide poll on AOL over finalists Tom Brady and Danica Patrick,
made history on the dragstrip earlier this season when she became the first
woman in NHRA history to win a race in the 7,000 horsepower Funny Car
category that her legendary father – John Force -- has dominated for much of
the past two decades.
During the memorable season, Force also became the first woman to lead the
POWERade Series point standings, and has been ranked in the top five for
most of the season. She is currently third with two runner-up finishes to
compliment her lone victory. She seems poised to not only make the Countdown
to 1, NHRA’s championship playoffs, but be a major contender for the world
championship title.
“I’m really excited and surprised to be nominated,” said Force, driver of
the Castrol GTX Ford Mustang. “It’s neat to be in a category with athletes
from other sports and I am glad (the ESPYs) thought of me. I hope this
opportunity will bring more awareness to NHRA Drag Racing, which is just an
incredible sport that has a great mix of competitors of different ages,
genders, ethnic backgrounds and personalities. I just love being a part of
it.”
Boston Red Sox outfielder Manny Ramirez, Pittsburgh Penguins scoring machine
Sidney Crosby and former NFL player George Martin also are nominated
alongside Force in the Hummer Like Nothing Else Award category.
This is the second year that the ESPYs will present the Hummer Like Nothing
Else Award, which recognizes athletes who have attained unique
accomplishments in their respective sports. San Diego Chargers running back
LaDanian Tomlinson was the inaugural winner.
Schumacher, 38, driver of the U.S. Army dragster, finished the 2007 season
once again in dramatic fashion, by winning his record-breaking fourth
consecutive and fifth overall Top Fuel championship on the final run of the
season. On that final pass at Auto Club Raceway at Pomona in Southern
California, Schumacher won the race and in the process the championship
title over season-long leader Rod Fuller. The previous season, Schumacher
used a national record-setting run in a final round win over Melanie Troxel
to claim the championship title at the last instant from Doug Kalitta.
Schumacher's mythic world championship-winning runs the last two seasons,
along with his six victories in the prestigious Mac Tools U.S. Nationals at
Indianapolis, have solidified his legend in the world of NHRA Drag Racing.
“Yet again, I’m excited that I’m being considered for such a prestigious
award,” said Schumacher, who has raced to five victories this season, holds
a commanding points lead in his category and has already clinched a berth in
the Countdown to 1. “Hopefully, this time around, I can bring home an ESPY
for our Soldiers. Without their hard work and sacrifice each day, we
wouldn’t be enjoying these events.”
Joining Schumacher on the ESPY Best Driver ballot are NASCAR drivers Jimmie
Johnson, Kyle Busch and Dario Franchitti (formerly IRL), Formula One driver
Lewis Hamilton and IRL driver Scott Dixon.
“That’s a pretty stout group of guys,” said Schumacher. “I’m honored to be
included in such a select circle.”
Past ESPY Best Driver winners include last year’s winner, Jeff Gordon, and
fellow stock car racers Dale Earnhardt Jr., Tony Stewart, Bobby Labonte, and
Dale Jarrett, and open-wheel drivers Jimmy Vasser, Al Unser Jr., Nigel
Mansell, and Michael Schumacher.
It is the second time Schumacher, from Chicago, has been nominated for the
ESPY Best Driver Award. Force, from Yorba Linda, Calif., is a first-time
nominee for the ESPYs. They join Melanie Troxel, Tony Pedregon, Greg
Anderson, and John Force as the only professional drag racers to be
nominated for the prestigious ESPY Awards. No drag racer has ever won an
ESPY Award.
In 2006, Troxel became the first NHRA driver to be nominated in multiple
categories, for Best Driver and Best Female Athlete. Anderson, a three-time
Pro Stock world champion (2003-'05) was nominated in 2005. Pedregon, the
2003 and ‘07 Funny Car world champion, was nominated in 2004. John Force, a
14-time Funny Car world champion and winner of an NHRA record 126 events,
was nominated for the ESPY Best Driver award in 2000, 2001, 2002, and 2003.
The 2008 ESPY winners will be announced during the ESPY Awards at the Nokia
Theatre L.A. on July 16 and hosted by Justin Timberlake, who will be joined
by a wide variety of the world’s premier athletes and Hollywood’s biggest
stars. The ESPYs will be televised on ESPN July 20 at 9 p.m. ET.
Ashley Force career highlights
* First woman to win a Funny Car race in NHRA history
* First woman to lead the Funny Car point standings in NHRA history
* First woman to advance to a final round in Funny Car in NHRA history
* Named 2007 Auto Club Road to the Future Award winner, which recognizes
NHRA’s best-performing rookie driver for the season
* She has advanced to four final rounds in Funny Car, winning once and
posting three runner-up finishes
* Voted “Hottest Athlete” during a 2007 nationwide poll conducted by AOL,
where she defeated many notable athletes for the title, including New
England Patriots quarterback Tom Brady for the overall title and IRL racer
Danica Patrick in the female category
* During her sportsman career, she earned her first career victory in Top
Alcohol Dragster at the prestigious Mac Tools U.S. Nationals at Indianapolis
in 2005
* Later in 2005, she shared an emotional winner’s circle with her father,
John Force, at Auto Club NHRA Finals in Pomona, Calif., as she won in Top
Alcohol Dragster and he won in Funny Car at the same event; They remain the
only father-daughter to win the same NHRA event
Tony Schumacher career highlights
* Five-time NHRA POWERade Series world champion, including last four in a
row (1999, 2004-'07), an NHRA Top Fuel record
* First driver in NHRA history to earn four consecutive Top Fuel world
championships, also tied Joe Amato for most Top Fuel championships in NHRA
history (five)
* Six-time winner of the Mac Tools U.S. Nationals, the world's most
prestigious drag race
* Holds national records for time (4.428 seconds) and speed (336.15 mph) in
Top Fuel
* Has earned 46 NHRA victories
* Has earned 50 NHRA No. 1 qualifying awards
* Son of Funny Car pioneer Don Schumacher
Past ESPY Hummer Like Nothing Else Award winners
2007 – LaDanian Tomlinson, NFL
Past ESPY Best Driver Award winners
2007 – Jeff Gordon, NASCAR
2006 – Tony Stewart, NASCAR
2005 – Michael Schumacher, F1
2004 – Dale Earnhardt Jr., NASCAR
2003 – Tony Stewart, NASCAR
2002 – Michael Schumacher, F1
2001 – Bobby Labonte, NASCAR
2000 – Dale Jarrett, NASCAR
1999 – Jeff Gordon, NASCAR
1998 - Jeff Gordon, NASCAR
1997 – Jimmy Vasser, IRL
1996 – Jeff Gordon, NASCAR
1995 – Al Unser Jr., IRL
1994 – Nigel Mansell, F1
1993 - Nigel Mansell, F1

Scott Kalitta, two-time NHRA POWERade
Series
Top Fuel champion, dies from injuries
ENGLISHTOWN, N.J. –
Funny Car driver Scott Kalitta, 46, died Saturday from multiple injuries
suffered after his car went out of control and crashed in a high-speed
racing accident at Old Bridge Township Raceway Park during the fourth and
final round of qualifying at the Lucas Oil NHRA SuperNationals.
Kalitta was extracted from his car by NHRA emergency services officials and
transported to Old Bridge Township Hospital, where he was later pronounced
dead.
Kalitta, a two-time NHRA POWERade Series Top Fuel champion and one of only
14 drivers in NHRA history to earn victories in both premier nitro
categories, earned 18 victories during his career, his last coming in
Chicago in 2005 in Top Fuel.
Kalitta earned most of his racing success in Top Fuel, where he claimed
back-to-back world championship titles in 1994 and 1995. He retired from
racing in 1997, sitting out most of two seasons before returning for a
10-race campaign in 1999. He sat out three more seasons following that brief
stint and then returned again in 2003, joining cousin Doug as a second
driver for the family's two Top Fuel dragsters.
Kalitta started his pro career in Top Fuel in 1982, running limited events
for four seasons before moving to Funny Car in 1986 for his first
full-season of competition. He returned to that category fulltime in 2006.
He posted a runner-up finish two weeks ago in Chicago, his 36th career NHRA
final round appearance.
Kalitta is survived by his father, legendary NHRA racer and team owner
Connie Kalitta; wife, Kathy; and sons Corey, 14, and Colin, 8.
STATEMENT FROM NHRA:
On behalf of everyone at NHRA, we are deeply saddened and want to pass along
our sincere condolences to the entire Kalitta family.
Scott shared the same passion for drag racing as his legendary father,
Connie. He also shared the same desire to win, becoming a two-time series
world champion. He left the sport for a period of time, to devote more time
to his family, only to be driven to return to the drag strip to regain his
championship form.
Scott was a terrific driver and perhaps more importantly a better person and
a great father to his two kids. He will be truly missed by the entire NHRA
community.
Our thoughts and prayers go out to his wife, Kathy, sons Corey and Colin,
his cousin Doug and his father Connie.

NHRA STARS TO VISIT COCA-COLA 600
TO PROMOTE NHRA CAROLINAS NATIONALS IN CONCORD
CONCORD, N.C. – Several of NHRA’s elite drivers, including defending NHRA
POWERade Series world champions Jeg Coughlin and Matt Smith, and John Force
Racing’s John Force and Mike Neff, will attend next week’s Coca-Cola 600
NASCAR event to promote the inaugural NHRA Carolinas Nationals at zMAX
Dragway @ Concord.
The NHRA Carolinas Nationals at zMAX Dragway @ Concord, Sept. 11-14, will be
the 19th of 24 events in the 2008 NHRA POWERade Series, and the first event
in the six-race Countdown to the Championship playoffs.
Next weekend’s activities include a tour of the Dragway construction site,
where the track and state-of-the-art control tower are quickly taking shape.
Force, Neff, Coughlin, Smith and Pro Stock Motorcycle rider Angie McBride
will wear logoed hard hats that will be autographed and donated to Speedway
Children’s Charities, the philanthropy outreach founded by track owner
Bruton Smith, for auction.
Neff’s Old Spice Ford Mustang will take center stage, literally, when he
fires up his car at Lowe’s Motor Speedway before the Coca-Cola 600 begins
with the help of JFR crew chiefs John Medlen and Dean “Guido” Antonelli.
Also scheduled to be on-hand for special events, autograph sessions and fan
meet-and-greets, are Antron Brown, Cruz Pedregon, Doug Herbert and Hillary
Will. A replica of Herbert’s SnaponFranchise.com Top Fuel dragster will be
on display in Lowe’s Motor Speedway’s Speed Street fan area and a booth
promoting Herbert’s BRAKES (Be Responsible and Keep Everyone Safe)
drive-safe program will be on site as well.
Tickets are available for the NHRA Carolinas Nationals at zMAX Dragway @
Concord. For more information, call the track’s ticket office number, (800)
455-FANS (3267).
ON THE WEB: Get live timing, scoring, multimedia and the latest news updates
from every NHRA POWERade Drag Racing Series event on the Internet at
www.nhra.com.

FULL THROTTLE ENERGY DRINK REVS IT UP
WITH TITLE SPONSORSHIP OF NHRA’S TOP SERIES
Brand’s First Major Sports Association Includes Extension of
Coca-Cola North America and NHRA Partnership Through 2013
Full Throttle to Succeed POWERade in 2009
Atlanta, April 25, 2008
-- In the world of heads-up professional drag racing, perhaps nothing
exemplifies the dog-eat-dog nature of the sport better than words, “Go Full
Throttle or Go Home!”
Beginning in 2009, that’s exactly how NHRA’s top professional series will be
branded, as Coca-Cola North America’s Full Throttle energy drink succeeds
POWERade as the title sponsor of NHRA’s premier professional drag racing
series. It’s the first major sports marketing play for the beverage
Company’s lead energy drink.
The association between NHRA and Coca-Cola North America, with support from
Coca-Cola Enterprises, includes a two-year partnership extension through the
2013 season, representing one of the longest running series sponsorships in
motorsports. The new series will be called the NHRA Full Throttle Drag
Racing Series.
“It’s one of the great synergies of brand and sport,” said NHRA President
Tom Compton, who orchestrated the original deal with Coca-Cola North America
in 2001. “To have a title sponsor for what will be, at minimum, 12 years by
the end of this current deal is a tribute to a great relationship between
NHRA and Coca-Cola North America, Coca-Cola Enterprises, the POWERade brand
and beginning in 2009, the Full Throttle brand.”
NHRA’s top professional series, the second most popular form of auto racing
in America behind only NASCAR (source: ESPN Sports Poll), holds 24 races
from February through November, all of which are broadcast by ESPN2 in HD.
“When you fuse the energy of Full Throttle with the speed and intensity of
NHRA professional drag racing, you’ve got a combination that’s hard to
beat,” said Rafael Acevedo, senior brand manager, Energy Drinks, Coca-Cola
North America. “We mean it when we say, ‘Go Full Throttle or Go Home.’ We
can’t wait to unleash the power of Full Throttle and cement the relationship
between NHRA drag racing, NHRA fans and the ultimate energy drink.”
Full Throttle has been the official energy drink of NHRA since 2005 and
currently sponsors the Full Throttle Pit Crew Championship, which awarded
prize money in excess of $250,000 in 2007. Fully integrated marketing plans
for Full Throttle and NHRA will include at-track activation, out-of-home
media support, online presence, retail programs and sampling.
NHRA professional drag racing presents races in virtually every major market
in the United States, including New York, Chicago and L.A., and in recent
years has added impressively to its inventory of Fortune 500 and/or
mainstream sponsors, including UPS, Caterpillar, the U.S. Army, Harley
Davidson, Wyndham Resorts, Brand Source, NAPA Auto Parts, Motorcraft, and
Old Spice. Other sponsors include General Motors, GMC, Pontiac, FRAM,
Budweiser, Motel 6, among others. Additional Coca-Cola North America brands
affiliated with NHRA include Coca-Cola, POWERade and Dasani.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with
Coca-Cola, recognized as the world's most valuable brand, the Company
markets four of the world's top five nonalcoholic sparkling beverage brands,
including Diet Coke, Fanta and Sprite, and a wide range of other beverages,
including diet and light beverages, waters, juices and juice drinks, teas,
coffees, energy and sports drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy the
Company's beverages at a rate exceeding 1.5 billion servings each day. For
more information about The Coca-Cola Company, please visit our website at
www.thecoca-colacompany.com.
About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for
the sport of drag racing in the United States. It presents 24 national
events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000
members and 140 member tracks. The NHRA-sanctioned sportsman and bracket
racing series’ provide competition opportunities for drivers of all levels.
The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag
Racing Series, NHRA Summit Racing Series, and the NHRA Street Legal Drags
presented by AAA. The NHRA also offers the O’Reilly Auto Parts Jr. Drag
Racing League for youths ages
8 to 17.

NHRA THRILLS & SPILLS TO AIR ON ESPN2
THIS WEEKEND
GLENDORA, Calif. (Dec.
20, 2007) – This weekend ESPN2 will showcase the 2007 edition of “NHRA
Thrills & Spills,” a 30-minute special that features the most spectacular
on-track moments from 2007 and past NHRA POWERade Series seasons.
Hosted by veteran ESPN pit reporter Dave Rieff, NHRA Thrills & Spills is
scheduled to air on Saturday Dec. 22 at 11 a.m. (ET), and will feature some
of the most sensational fender-benders and wild rides from the 2007 season
as well as a few from past seasons. The show will re-air on ESPN2 on Feb. 10
at 7 p.m. (ET).

SCHUMACHER, PEDREGON, COUGHLIN LEAD
DRAG RACING NOMINEES
FOR 2007 AARWBA AUTO RACING ALL-AMERICA TEAM
GLENDORA, Calif. (Nov.
26, 2007) - NHRA POWERade Series world champions Tony Schumacher, Tony
Pedregon and Jeg Coughlin headline the Drag Racing nominees for the 2007
American Auto Racing Writers and Broadcasters Association (AARWBA) Auto
Racing All-America Team.
Two drivers from each of seven categories - Drag Racing, Open Wheel, Stock
Car, Road Racing, Short Track, Touring Series and At Large - will be
selected to the first team by the members of the motorsports press
association. Two second team drivers from each category also will be named.
The remaining drivers in each category receiving five percent of the vote
will receive honorable mention status.
In addition to Schumacher, Pedregon and Coughlin, Pro Stock runner-up Greg
Anderson also was nominated in the Drag Racing category and Top Alcohol
Funny Car world champion Frank Manzo was nominated in the At Large category.
The driver receiving the most votes overall will be presented the
prestigious Jerry Titus Award, recognizing AARWBA’s Driver of the Year.
Schumacher won the coveted award last year, while 14-time NHRA Funny Car
world champ John Force is a four-time winner (1996, 1999, 2000 and 2002).
Shirley Muldowney (1982) and Don Prudhomme (1976) are the only other drag
racers to ever win the Titus Award.
Schumacher won the final round of the final race of the season in his U.S.
Army dragster to claim his fifth Top Fuel world championship and an NHRA-record
fourth consecutively. Among Schumacher’s six victories on the season, he won
the prestigious Mac Tools U.S. Nationals at Indianapolis for the fifth time.
Pedregon claimed his second Funny Car world championship behind the wheel of
his Q Horsepower Chevy Impala SS. Pedregon set a national record elapsed
time in Phoenix and earned four victories in five final rounds. An emotional
victory at Las Vegas in October during the Countdown to 1 positioned
Pedregon to clinch his first POWERade championship as a team owner.
Coughlin earned his third Pro Stock title in his JEGS.com Chevy Cobalt with
four victories in eight finals, including an NHRA-best 7-1 eliminations
record in the Countdown to 1.
Anderson drove his Summit Racing Pontiac GTO to a second place finish in Pro
Stock with eight victories in 12 final round appearances and a national
record elapsed time performance at the famed ACDelco Gatornationals in
Florida.
Manzo received a nomination in the At Large category for securing his 11th
NHRA Top Alcohol Funny Car world championship in the NHRA Lucas Oil Series.
He raced to four national event wins and six divisional event wins to take
the crown.
IRL champion and Indy 500 winner Dario Franchitti and CART champion
Sebastien Bourdais lead the Open Wheel category, while NASCAR’s Jimmie
Johnson and Jeff Gordon pace the Stock Car category.
AARWBA members have selected an All-America Auto Racing Team since 1970.
Drivers selected to the first team will be honored at the 38th annual
All-America Auto Racing Team banquet, held Jan. 12 at the Hyatt Regency in
Indianapolis. For tickets and other information about the AARWBA All-America
banquet, call (818) 842-7005 or write to AARWBA, 922 North Pass Ave.,
Burbank, CA, 91505.

NHRA FOUNDER WALLY PARKS, 1913-2007
Patriarch of Drag Racing Dies at Age 94
GLENDORA, Calif. (Sept.
28, 2007) – Wally Parks, the driving force behind the formation of NHRA, has
died at the age of 94. It was Parks’ vision, goals and unconditional
commitment to the need for speed and side-by-side racing in a safer, more
controlled environment that created what is today the world's largest
motorsports governing body.
"Today is a sad day in the world of NHRA and the sport of drag racing," said
Tom Compton, president of NHRA. "Words simply can't describe the
immeasurable impact Wally has had on the sport he created and the millions
of people's lives he touched along the way. The name Wally Parks is
synonymous with drag racing, and his vision and direction will guide NHRA
for years to come. Everyone in drag racing, and the industries formed to
service the sport, will forever be indebted to Wally, his vision, his focus
and his desire to create, build and grow NHRA."
“Wally spent his lifetime doing what he loved,” said Dallas Gardner,
chairman of the NHRA board of directors. “He marked the path and led the way
for this incredible industry and the sport of drag racing. Wally was NHRA,
and through his dream came a path to follow with lofty goals and ambition.
He put the people in place and trusted in them. He has not abandoned us. He
has left us with a road map that he knows will be followed.”
Parks, who founded NHRA in 1951, received countless awards in the
motorsports world and played a pivotal role in the establishment of an
entire industry devoted to speed and automotive aftermarket parts and
accessories that today is a multibillion-dollar business. Yet Parks never
implied that he did it all himself. His pride and joy, and where he spent
most of his time in recent years while still serving on NHRA's board of
directors, was The Wally Parks NHRA Motorsports Museum presented by
Automobile Club of Southern California at Fairplex in Pomona, Calif.
Details regarding arrangements and planned events will be released at a
later date.

WALLY PARKS, 1913-2007
NHRA founder
Chairman of NHRA Motorsports Museum
The primary driving force
behind the formation of the National Hot Rod Association, Wally Parks was
the visionary whose early goals created what today is the world’s largest
motorsports governing body.
Parks, who founded NHRA in 1951, never implied that he did it all himself.
Reflecting on the tremendous growth and success of NHRA, he noted how
fortunate he was that so many dedicated people had shared his outlook that
almost anything is possible if you believe in it strongly enough. One of the
most dedicated was unquestionably his late wife, Barbara Parks, who was
regarded as the most influential behind-the-scenes force in the growth of
NHRA. Mrs. Parks succumbed to cancer in late January of 2006 after a long
battle with the devastating illness.
But without Parks’ vision and perseverance, much of what has happened may
not have been achieved.
Born in Oklahoma and living in Kansas until age 8, Parks and his family then
moved to California, where his automotive interests surfaced. In his high
school years, he became active in building stripped-down Model-T Fords and
Chevy fours for use on the street and in early speed trials conducted on dry
lakebeds in the Mojave Desert, north of Los Angeles.
In 1937, Parks took part in the formation of the Southern California Timing
Association (SCTA) – an organization focused on conducting land speed record
events – serving as one of its officials until World War II began. In 1946,
following military service in the South Pacific, Parks was elected president
of the reorganized SCTA. In 1947, after 10 years of employment as a road
test driver and process engineer for General Motors, Parks left GM to assume
a new role as the SCTA’s general manager. It was his concept that produced
America’s first Hot Rod Show, presented by the SCTA in 1948 at the Los
Angeles Exposition Armory.
In 1948, Parks helped co-publishers Bob Petersen and Bob Lindsay in the
introduction of Hot Rod magazine, which became one of the world’s
largest-circulation auto-enthusiast publications, and later was named its
first editor. In 1949, Parks organized the campaign that led to the opening
of Utah’s Bonneville Salt Flats for hot rod speed trials – a still-thriving
annual activity.
In 1951, utilizing Hot Rod as a conduit to nationwide readership, Parks
formed the NHRA. In 1963, he resigned his position as editorial director for
all of Petersen’s automotive magazines – Hot Rod, Motor Trend, Car Craft,
Sports Car Graphic and Motor Life – to assume full-time administrative
duties as president of NHRA.
An early recipient of Car Craft magazine’s prestigious Ollie Award for his
many contributions to motorsports, Parks was named Man of the Decade,
1962-1972 by Popular Hot Rodding magazine and was recognized as Man of the
Year in 1973 by the Specialty Equipment Market Association (SEMA). The
American Auto Racing Writers & Broadcasters Association (AARWBA) honored
Parks in 1988 and again in 1994 for his pioneering efforts in motorsports.
Parks received his highest honors in 1992 and 1993. He was drag racing’s
first inductee into the International Motorsports Hall of Fame in 1992 in
Talladega, Ala., and in 1993, he was inducted into the Motorsports Hall of
Fame in Novi, Mich.
In 1994, the tributes to Parks’ legacy continued to pile up. A large bronze
statue of Parks was presented at NHRA’s Gainesville Raceway, which was
eventually moved to its current location in front of the NHRA Motorsports
Museum at Fairplex in Pomona, Calif. Later in 1994, Parks and wife Barbara
were co-inductees into the Don Garlits International Drag Racing Hall of
Fame in Ocala, Fla., for their pioneering efforts, which spearheaded NHRA’s
success. Parks also was the first recipient of the Don Prudhomme Award, a
trophy presented by NHRA to an individual who has made a profound impact on
the growth and positive image of the NHRA POWERade Series.
At the 2001 NHRA Awards Ceremony, Parks was presented the prestigious Blaine
Johnson Award for his dedication, perseverance and nurturing commitment to
the sport throughout the years.
In 2002, Parks again was recognized for his many contributions to the sport
of drag racing. He was presented with the inaugural Robert E. Petersen
Lifetime Achievement Award at the fourth annual Hot Rod & Performance Trade
Show in Indianapolis. The late Petersen, a renowned automotive publisher and
creator of multiple automotive magazines, then presented Parks with the
all-bronze sculpture which was created to honor the entrepreneurs who have
contributed to the history, growth and well-being of the hot rod industry.
In late 2003, Parks received another honor of distinction, as he was named
the Dean Batchelor Lifetime Achievement Award winner by the Motor Press
Guild in Los Angeles.
Parks remained on NHRA’s board of directors and dedicated much of his time
to his personal involvement with the cultivation and expansion of The Wally
Parks NHRA Motorsports Museum at Fairplex in Pomona, home of the CARQUEST
Auto Parts NHRA Winternationals and Automobile Club of Southern California
NHRA Finals. Although much of the museum’s historical focus is on the
evolution of NHRA and drag racing, it also features many other forms of
motorsports that relate closely to the formative years of NHRA, including
dry lakes, Bonneville, oval track racing, and allied performance industries.
These are elements that appealed most to Wally Parks, a guy who had been
there, done that, and enjoyed and appreciated it for decades.

NHRA POWERADE SERIES POST RACE NOTES:
26th annual Lucas Oil NHRA Nationals
Aug. 9-12, Brainerd International Raceway, Brainerd, Minn.
TOP FUEL
· Brandon Bernstein won his fifth event of the season in his seventh final
round appearance of 2007, driving his Budweiser/Lucas Oil dragster to a
4.525-second finish at 329.91 mph. It is Bernstein’s 17th career victory.
· Larry Dixon finished second in his fourth final round appearance this in
his SkyTel dragster.
· It was a tough first round for many teams, with No. 1 qualifier Tony
Schumacher, points leader Rod Fuller, J.R. Todd, Dave Grubnic, Hillary Will,
Doug Kalitta, Doug Herbert, and Doug Foley all falling in the first round.
· Tony Schumacher earned the Technicoat Top Fuel Shootout award for
qualifying No. 1 in his U.S. Army dragster with a performance of 4.548 at
328.54. It is Schumacher’s seventh No. 1 qualifying position of the season
and 42nd of his career.
· Melanie Troxel and her Vietnam Veterans/POW-MIA dragster crew earned the
Full Throttle Pit Crew Championship award.
FUNNY CAR
· John Force drove his Castrol GTX High-Mileage Ford Mustang to his third
season win and 125th career win in Funny Car. It was Force’s 11th victory at
BIR.
· Force piloted his machine to a 4.794 at 316.60 over Kenny Bernstein’s
Monster Energy/Lucas Oil Dodge Charger. It was the elder Bernstein’s first
final round appearance of the season. Force and Bernstein last faced each
other in a final round at the 1989 event in Englishtown, N.J. Bernstein
holds a 6-2 edge over Force in career final round meetings.
· Force also collected the Motel 6 “Who Got the Light” award, defeating
Bernstein by a .0048-second margin of victory in the final round of Funny
Car eliminations.
· With his semifinal win against teammate Robert Hight, Force clinched his
seventh-place spot in the Countdown to the Championship.
· Drivers Mike Ashley, Jack Beckman, Tony Pedregon, and Gary Scelzi all
clinched berths in the Countdown to the Championship.
· Many Funny Car teams struggled in the first round, with No.1 qualifier
Mike Ashley, points leader Ron Capps, Del Worsham, Jim Head, Gary Densham,
Tony Pedregon, Scott Kalitta, and Jerry Toliver all falling in the opening
session.
· Notable DNQs included: Ashley Force, Cruz Pedregon, and Tony Bartone.
· Mike Ashley earned the Skoal Showdown award for qualifying No.1 in his
Torco/Skull Gear Dodge Charger with his performance of 4.781 at 327.51. It
is Ashley’s fifth No. 1 qualifying effort of the season.
· Ashley’s Torco/Skull Gear Dodge Charger crew also earned the Full Throttle
Pit Crew Championship award.
PRO STOCK
· Jeg Coughlin earned his third win of 2007 with a 6.667-second run at
205.94 mph over Greg Anderson. It was Coughlin’s 37th POWERade Series
victory, and his 50th NHRA national event win (13 sportsman wins). Coughlin
is the 11th driver in NHRA history to earn 50 national event wins.
· Anderson collected his first runner-up finish of the season in his eighth
final round appearance.
· First round loses include Justin Humphreys, Allen Johnson, Kenny Koretsky,
V Gaines, Tom Hammonds, Richie Stevens Jr., Ron Krisher, and Max Naylor.
· Jason Line earned the K&N Filters Horsepower Challenge award for
qualifying No.1 in his Summit Racing Pontiac GTO with a 6.740 and 204.66
run. It is Line’s second No. 1 qualifying effort of the season and 13th of
his career.
· Jeg Coughlin and his Jegs.com Chevy Cobalt crew earned the Full Throttle
Pit Crew Championship award.
PRO STOCK MOTORCYCLE
· Andrew Hines grabbed his third win of the season in his fourth final round
appearance with a 7.009-second run at 188.20 mph over teammate Eddie Krawiec.
It is Hines’ 11th career victory.
· First round losers included defending event winner Antron Brown, Craig
Treble, Karen Stoffer, Michael Phillips, Angelle Sampey, Steve Johnson, Mike
Berry, and Steve Gann.
· Notable DNQs included: Geno Scali and Tom Bradford.
· Chip Ellis earned the Ringers Gloves Pro Bike Battle award for qualifying
No.1 in his Drag Specialties S&S Buell with a 6.990 and 191.08 run. It is
Ellis’ first No. 1 of the season and eighth of his career.
· Screamin’ Eagle Vance & Hines Harley Davidson rider Andrew Hines clinched
a berth in the Countdown to the Championship playoffs, qualifying third for
the event.
· Ellis and his Drag Specialties S&S Buell crew earned the Full Throttle Pit
Crew Championship award.

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